These days, it seems anyone who is anyone in the fashion world wants a piece of the ever-expanding homeware market.
As fashion royalty Diane von Furstenberg prepares to launch her latest DVF Home range at Selfridges, Vivienne Westwood is designing wallpaper for Cole & Son and Giles Deacon is turning his hand to a spot of rug design.
And you know it's a legitimate move when Karl Lagerfeld joins the party...