Fashion designer Pearl Lowe usually enlists the help of older daughter Daisy to model her collections.
But for her first kidswear range, she's gone for a slightly smaller model to show them off - her adorable daughter, Betty.
Five-year-old cutie, Betty is the face of the new range of party dresses from high street chain, Peacocks, launching just in time for the festive season.
The collection features four party frocks for girls, and will launch in Peacocks stores and online this month, priced between £25-£30 in sizes two to eight.
Commenting on the designs and her daughter's model and style credentials, Pearl says:
"I'm so proud to be introducing a childrens collection at Peacocks and offer children the chance to get vintage fashion on the high street for affordable prices.
"Betty has a passion for vintage fashion already and the inspiration behind the dresses have been taken from my own Vintage designs."
Isn't Betty beautiful?
Will you be snapping up the kidswear collection this Christmas?