Call of Duty: Modern Warfare 3 has failed to break the UK sales record set by its predecessor.
Although the first-person shooter racked up more than 6.5 million sales and generated more than $400m worldwide in just 24 hours, becoming the biggest entertainment launch of all time, it failed to beat the record UK figures set by Call of Duty: Black Ops in 2010.
Figures released by GfK Chart-Track show that for the week ending 12 November Activision's shooter sold just under 2m copies in the UK, down 1.6% compared to Black Ops.
It's not all bad, of course. Modern Warfare 3 stormed to the top of the UK all-format charts, and will likely stay there for many weeks despite other high profile game launches.
More than 1.5 million gamers reportedly queued at 13,000 midnight openings around the globe to grab the game on its release, including many thousands in the UK.
"Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium," said Eric Hirshberg, Publishing Director at developer Activision, according to T3.