Millions of men have felt the abject disappointment of being told by the wife that no, they can't go to the bingo tonight.
So imagine the feeling when the wife says no, you can't do that once-in-a-lifetime flight into space that you won in a car manufacturer contest. Facepalm.
That's what happened to Hywell Rigby from Surrey, whose predicament probably also had Peugeot's entire public relations team holding their faces in their hands, too. All that lovely PR quite literally grounded.