While Amy Childs is swanning about in LA - allbeit in a mobility scooter - it seems life is a little less glamorous for her former TOWIE co-stars over this side of the pond.
Jess Wright and Kirk Norcross have taken to spritzing customers with eau d'Essex as they promote the show's official fragrances.
Not content with bringing you the vajazzle, now you can look reem and smell reem.
If you're still looking for that perfect Christmas gift for a loved one, there's Be Reem for the blokes and Dazzle for the ladies. We couldn't think of any better stocking filler... Apart from maybe the TOWIE Christmas single.
At least Kirk could fall back on working on a perfume counter seeing as he's been axed from the popular ITV2 show.
It was reported last month he had been axed from the series along with Sam Faiers, Lauren Pope, Maria Fowler and Harry Derbidge.
A source told The Sun at the time: "This is basically due to their storylines coming to a natural end and the fact that some of them are just not that popular with viewers.
"There is a big TOWIE shake-up happening for series four. Bosses are keen to keep the format fresh."
It has also been reported that Kirk has signed up to star in the next series of Channel 5's The Bachelor, which previously starred Gavin Henson.
"Kirk has an eye for the ladies and has been saying for a while it's time to find a nice girl and settle down," a source told The Daily Star.
Meanwhile there is better news for Jess's brother Mark Wright, who has been announced as the host of a Take Me Out spin-off show for ITV2.
The I'm A Celebrity runner-up will present Take Me Out: The Gossip when the dating show returns next year.
"I'm so excited to be co-presenting Take Me Out: The Gossip," he said."I've always been a huge fan of the series and I'm looking forward to finding out what the couples really think about each other after their dates and what goes on once the cameras are switched off."