08/02/2012 07:41 GMT | Updated 22/05/2015 06:12 BST

Is David Beckham's Billboard Capable Of Stopping Traffic?

Remember the Eva Herzigova "Hello Boys" Wonderbra ad that was blamed for a heap of traffic accidents? We thing we might have found the male equivalent...

Photo: Empics

Yup, David Beckham is in his skivvies, towering over traffic in New York. We're assuming he will now be the subject of many a tourist photo (including ours as we're off to NYC for fashion week very soon!)

Photo: Empics

One thing we would like to point out though is that the circular cutout that H&M have decided to use for the David Beckham name branding is framing the footballer's nipple in a slightly disconcerting fashion.