Beyonce and Jay-Z have reportedly filed an application with the US Patent and Trademark Office to 'trademark' their newborn baby daughter Blue Ivy's name!
MTV reports the application was filed under Beyoncé's company BGK Trademark Holdings and is still pending.
Beyonce, 30, and Jay-Z, 42, are thought to have taken the steps to stop other people profiting from four-week-old Blue's name and using it for branding.
Speaking to MTV, family law attorney Vikki Ziegler said: 'Seeking the trademark forestalls competitors from using the child's name and or third parties from attempting to sell the baby's name back to the couple. They are likely trying to protect what they rightfully own or created, shall we say, by trademarking Blue Ivy's name.'
The Patent Office says it has already blocked two attempts to trademark the name since Blue Ivy was born. They rejected the applications on the grounds the name belonged to a 'very famous infant'.
The couple are not the only parents to cash in on their offspring. Closer to home, Myleene Klass's kids were snapped on their hols wearing her Baby K branded clothing, whilst Emma Bunton's son Beau has appeared alongside her promoting her range of togs for Argos.
We still love the idea of getting your Beyonce baby name - your knickers plus your oldest grandmother. We had great fun with our Facebook followers - Stripy Maud, Fushia Violet and Black Nelly were just a few. What's yours?