09/03/2012 17:12 GMT | Updated 22/05/2015 10:12 BST

Dita Von Teese Shows Off Her Bra At Lingerie Launch

What does one wear to one's own lingerie launch? Well, a dress that shows off one's lingerie, of course...

Dita Von Teese
was showing off her bra in the most ladylike of fashions (if that's possible) at the launch of her debut underwear collection in Melbourne earlier today.

Dita Von Teese at her lingerie launch in melbourne Dita Von Teese at her lingerie launch photo call in Melbourne. Photo:Getty

As per usual, the burlesque star was immaculately turned out (peek-a-boo bra aside) in a purple wrap dress and lace heels, and was joined by three models displaying her self-designed smalls.

Von Follies by Dita Von Teese for Target Australia launch Dita Von Teese and her girls at the Von Follies launch for Target Australia. Photo:Getty

Von Follies by Dita Von Teese has launched in collaboration with Target Australia, and is available to buy online now.

Get your luxe lingerie fix by browsing the new Agent Provocateur Soiree collection below:

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