Graham Coxon has previously said that music videos are "horrible" - but this, his latest promo for his new single, What'll It Take, is a really rather wonderful.
Sick of having to appear in his own music videos, the Blur guitarist invited his fans to make up their own dance routines and submit them to YouTube instead.
Director Ninian Doff then went through all the submissions, selected 85 fans's footage from 22 countries, edited all the material together and produced this gem, boasting some of the finest street-based boogieing we've seen since Billie Jean.
If you want to buy the song, you can do so via iTunes or Amazon, and for more details on who appears in the video, here's a link to Coxon's website which explains it all.
Coxon will be appearing as part of Blur this summer as part of the Olympic celebrations, so if you're a die-hard Blur nut, you definitely won't want to miss that. Taking place in Hyde Park during the closing performances, we're willing to bet a big some of money they'll play Parklife. Our bottom dollar, in fact.