16/03/2012 14:04 GMT

This Week In Entertainment: The Apprentice, Bill Roache, MasterChef, Britain's Got Talent & Bear Grylls

This week the biggest news in the entertainment world included scheduling battles, a shock sacking and a soap star's sensational sexual revelation.

Bill Roache, who plays Ken Barlow on Coronation Street, made the stunning admission, during an interview with Piers Morgan, that he has bedded nigh on 1000 women in his life.

However, we soon realised that, perhaps, in fact, we should not be that surprised - after all, Kinky Ken has for a long time been Corrie's resident Casanova - during his 50 years in Weatherfield he's had 27 'relationships'.

From one sex symbol to the next... survival expert-turned-TV adventurer Bear Grylls was dumped as the host of the Discovery Channel's hit show Man Vs. Wild.

Grylls' contract was terminated by executives after he reportedly failed to honour his commitments to the network.

A source told The Hollywood Reporter: "Due to a continuing contractual dispute with Bear Grylls, Discovery has terminated all current productions with him."

As for TV shows that haven't been axed, MasterChef had its heated final this week and Shelina Permalloo was crowned queen of the kitchen. Judges John Torode and Gregg Wallace said she brings "sunshine to a plate", as the 29-year-old became only the second woman to win the title in eight years.

She said: "My mum is a brilliant cook. I learnt everything from her. I'm basically her sous-chef. She taught me to cook by intuition: never by using scales, always by sight and taste. So I developed a strong palate from a young age."

And, while one reality show wraps up, two more are preparing to begin. Lord Sugar unveiled his 16 hopefuls who will battle it out in the new series of The Apprentice, and - sounding as fierce as ever - warned them: "We're not playing 'Where's Wally?' here. I'm not looking for Lord Lucan, I'm looking for somebody who is going to put themselves forward and show me that they have got the aggression and business acumen to be my partner."

In an interview with The Huffington Post UK, Lord Sugar admitted he "needed a reason to continue doing the show", and explained the change in prize, from a job to an investment, meant he feels as though - despite it being an entertainment show - it still has a very important purpose.

"I want to prove that small businesses can be started successfully. I hope it provides a useful service and helps promote some kind of enterprise culture,” he said.

And finally, after a lengthy game of cat and mouse, broadcasters ITV1 and BBC1 agreed they would launch their rival talent shows - Britain's Got Talent and The Voice - which both begin on March 24, with a reduced scheduling clash. They will now go head-to-head for just 20 minutes - half an hour less than had been feared.

See all the photos from the Britain's Got Talent trailer below...