30/03/2012 06:32 BST | Updated 22/05/2015 06:12 BST

Oliver Cheshire Models New M&Amp;S Men's Swimwear Collection. MyDaily Swoons.

Well, well, well. Look what just landed in our inbox. This morning we had the Kardashians modelling their latest swimwear collection, and now its the turn of Oliver Cheshire for M&S...

The boy who we've always just previously referred to as 'Cheekbones The Boyfriend' (on account of his remarkably chiseled face and the fact that he's only ever seen out on the arm of girlfriend

We know that's really why you clicked on this post. For product information, right?

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