04/04/2012 14:02 BST | Updated 04/06/2012 10:12 BST

Justin Bieber Teases Fans With 20-Second Glimpse Of Boyfriend Video, With Him 'Drowning' (VIDEO)

Justin Bieber has come a long way since he wandered around his bedroom, banged out a few tunes and bunged the results on YouTube.

Now he's a multi-million-dollar phenomenon with a franchise extending to music, film and, most recently, perfume, it all taks a bit more production, craft and... timing.

Bieber released his latest single Boyfriend last Monday, but he is taking a bit longer to release the accompanying video, with only a 20-second teaser so far going out on the waves.

Justin Bieber: 18 Years Old - From TeenyBoopper To Superstar In Pictures

The song is the first single from his third album, Believe, which will have guest contributions from Kanye West and Drake.

The clip is a moody affair, with flames, burning tyres, lots of lingering, meaningful looks and, most distinctly, the 18-year-old star apparently drowning, in careful slow-mo, so that we can see that, despite the huge potential for all-round dishevelment, the famous hair remains undisturbed despite, and the face as angelic as ever. Fans need not be concerned - until the next 20 seconds are released, anyway... clip above.