05/04/2012 05:15 BST | Updated 04/06/2012 06:12 BST

Justin Bieber Honoured By Tribeca Film Festival For His Impact On Social Media

Pop star Justin Bieber is set to be honoured at the 2012 Tribeca Film Festival in New York for his impact on social media.

The Baby hitmaker's mother took to YouTube.com to publicise the star's talent when he was an aspiring singer, prompting manager Scooter Braun to sign him up.

WATCH: Bieber Gives Fans First Tantalising Glimpse Of 'Boyfriend' Video

Bieber has since sold more than eight million records worldwide, and Tribeca Film Festival chiefs are recognising the pop star and Braun for "the historic discovery of Bieber on YouTube and his subsequent social media rise".

The pair is expected to attend the Disruptive Innovation Awards ceremony on 27 April to pick up the prizes for impacting "the worlds of business, technology, arts, entertainment and beyond".

Justin Bieber...

Justin Bieber