Apple are a very cool brand. As a very cool brand, they can get some very cool people to help them sell their products. Their latest phone shiller? None other than Samuel L. Jackson.
As you'll see in the video above, the Jackie Brown and Snakes On A Plane star is shown preparing a risotto for a "date night" while asking Siri a bunch of questions on his iPhone 4s.
Annoyingly, there's no fun and games to be had in terms of Pulp Fiction quotes suddenly being dropped by Mr. Jackson - "Siri, what does Marcellus Wallace look like?" and so on - but there is some quippery between the man who would be Nick Fury and the female question robot thing.
Plus, manic pixie dream girl extraordinaire Zooey Deschanel has also got in on the act recently, being utterly adorable in a pair of pyjamas, which you can check out below.
By now, of course, you'll probably want to watch several of Apple's greatest advertising hits, now won't you? Well, today's your lucky day then sir/madam...