26/04/2012 10:41 BST | Updated 26/04/2012 10:42 BST

Tweet A Lolly Stick Joke And Win £5000

The folks at Cadbury Dairy Milk Ice Cream need your help to bring back the lolly stick joke.

Next year they will introduce original, new lolly-stick jokes in their ice creams and are seeking the perfect new gag to kick-start the project.