Never mind getting one of the world's biggest supermodels to actually put on the underwear you want to flog, just get her naked. Yep, that'll do it.
Cue Bar Refaeli in the all-together.
Yeah, yeah we know she does actually wear some of the men's pants in the ad for Under.me but it's not long before she's whipped 'em off for a spot of naked cigar smoking. As you do.
Anyway, enough of this chit chat... we know you're dying to have a good old perv which is why we've assembled some of the finest stills from said ad in a rather handy gallery below.
Don't say we don't ever spoil you.