We can blame 'political maneuvering' all we like, but the fact remains: we haven't been performing all that well in the ol' Eurovision Song Contest of late.
The solution? One Mr. Engelbert Humperdinck, seen above outside his Leicestershire home waving a Union Flag, who'll be crooning his heart out with Love Will Set You Free in Baku, Azerbaijan, this Saturday, May 26.
Whether he wins big remains to be seen, but there's no doubt about it - it's definitely a different change of tack.
As you'll discover - or, rather, remember - as you go through out 10 worst British Eurovision Song Contest entries we've been assembling below, Britain's been indulging in bubblegum pop for a good while now, and maybe Engelbert will warm the voters' hearts.
Whatever the weather, these 'beauties' we've got for you here are all delightfully excruciating, and if you can stomach the synthesised drum beats, are bound to put a cheeky smile on your patriotic face...