We all know how allergic Rihanna is to wearing clothes so it comes as no surprise to hear she's called her new fragrance 'Nude' - and it's even less of a surprise to see she's stripped off yet again to promote it.
And whilst RiRi in the altogether isn't exactly anything new - her blonde locks definitely are.
The singer showed off a new head of platinum locks in the saucy snaps taken to promote the new scent, which her friend Melissa Forde shared on Instagram.
Taking to Twitter, Rihanna wrote: "I got a big shoot tomorrow for a surprise fragrance for my ladies called…NUDE!"
The fragrance - the follow up to last year's Reb'l Fleur - is due to be launched next year.
> IN PICS: RIHANNA'S EVER CHANGING LOCKS