You've got to take your hat (and everything else) off to Katie Price, The Artist Formerly Known As Jordan.
She's just launched her new underwear range by posing in pink pants with her boyfriend Leandro Penna. As you do. Or: as you do when you're Katie Price.
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Because when it comes to selling something - perfume, hair products, books, herself - no celebrity does it with more style. And by 'style', we do of course mean: 'brilliantly silly poses'.
From pouting with Peter to posing with ponies, take a look back at some of her finest acts of self-promotion in our gallery below:
Image 1: Rex Features
Images 2-27: Press Association