12/06/2012 08:33 BST | Updated 12/08/2012 06:12 BST

FILM TRAILER: Keith Lemon Adds His Unique Voice To 'Moments Worth Paying For' Campaign' (VIDEO)

Keith Lemon has added his unique voice to the campaign to promote the value of original film, TV and video content - and dissuade people from downloading pirate material illegally.

keith lemon

Keith Lemon and Kelly Brook

The colourful Yorkshireman wreaks havoc in the trailer, with an array of fellow cast-members including Kelly Brook, Verne Troyer, Holly Willoughby and Fearne Cotton, but his message is clear... these are 'Moments Worth Paying For' - to support the role copyright plays in helping to protect creative ideas, and the value of quality film content, with Lemon himself deciding, "I'll buy a ticket for that, I will!"

The trailer is also promoting his big screen feature, due to hit UK cinemas on 24 August, which involves an unlikely bed scene with Ms Brook - something else worth paying to see? WATCH BELOW: