Ninety seven per cent of teachers said that parents must do more to encourage their children to read.
The research follows years of findings that books are dropping in popularity with children as internet use has rocketed.
A recent study by researchers at Worcester University revealed that many young readers are now unfamiliar with characters from classic children's literature like Jemima Puddleduck and Anne of Green Gables - and even Harry Potter.
And in December, the National Literacy Trust found that four million British children - one in every three - don't own a single book.
Boys prefer horror novels and science fiction to other genres, teachers in the Pearson survey reported. However, both boys and girls have an appetite for fantasy novels. This trend is evidenced by the strong teen fantasy book market for series like Twilight and The Hunger Games.
More than three-quarters of teachers thought that a greater use of online or digital technology to practise reading could help with literacy at Key Stage 3.
Pearson have launched a series of books and plays called HEROES, edited by Frank Cottrell Boyce, which are designed to catch the attention of reluctant readers.
Do your children prefer online to books? Any books you'd recommend for enticing them away from screens?
Check out some brilliant books for eight to 11-year-olds here: