The sun might still be in hibernation but try telling Joey Essex and Lucy Mecklenburgh that.
Despite the lack of sunshine, the TOWIE stars stripped off for a photoshoot earlier today for Surf washing powder.
Joey opted for a fetching pair of blue swimshorts (and a fresh spray tan, natch) for the shoot at Brockwell Lido in south London.
Lucy went full-on Essex in her white two piece and the now obligatory wedge heels.
And it wasn't long before Joey had pulled his co-star into the freezing water of the outdoor pool.
Bet that went down well.
Still, it's good to see Joey smiling after his scary mugging yesterday. The reality star had his £10,000 Rolex watch stolen during the attack in a London car park.
But by the looks of it, he's already treated himself to a new one.
Reem.