Euro 2012's hot conditions made for thirsty work for journalists in Ukraine and Poland, so while the players hit the back of the net, the writers hit the bar. A free bar, to be exact.
The European Championship's alcohol sponsors provided a fridge of ice cool bottles for the media to enjoy before/during/after the match, depending on how professional they are.
And as you can see from the video, a free bar to a pack of thirsty journos is taken advantage of like John Terry at a celebratory event.