Move over Christina Hendricks and make way for Holly Willoughby.
The model slash presenter is every inch the sexy secretary as she channels 'Mad Men' to launch her new collection for Very.
Famed for her ample bosom, blonde locks and curvaceous body, Holly's new collection accentuates her curves with pencil skirts and nipped in waists.
Holly looks like she should be on the set of 'Mad Men'
Throughout the shoot Holly has her hair pinned up in a sixties style beehive with deeply coloured lips - very glam and sexy.
Holly wears a black bodycon dress with mesh top and white collar
The 31-year-old mother of two has her fingers in so many pies at the moment it's a wonder she's any time to model these outfits.
When she's not presenting This Morning alongside Philip Schofield, she's on The Voice UK with Reggie Yates or fooling around on Celebrity Juice.
Speaking of Celebrity Juice, Holly's co-star and fellow blondie Fearne Cotton also has a collection for Very and both model their own designs on the site.
After her sexy shoot, Holly let her hair down and stepped out flanked by models to continue the launch.
> IN PICS: OTHER CELEBRITY MILFS
