London 2012: Nike Launch Olympics Advert To Ambush Adidas (VIDEO)

Nike have hit back at being frozen out of the London 2012 Olympics by revealing their own commercial in a bid to trump arch-rivals Adidas.

Adidas has paid tens of millions of pounds to be an official London 2012 global sponsor and have also enjoyed the monopoly on World Cup and European Championships over the decades.

Locations for the advertisement include east London in South Africa, Little London in Jamaica and London Ohio in the United States as everyday athletes are depicted around the world.

The narrator sounds like Inception and The Dark Knight Rises star Tom Hardy - renowned for altering subtleties to his accent - although the video information does not confirm this.

Fans could even be turned away at the gate if they are wearing Nike trainers at the Games.