If you've ever dreamed of waking up to find One Direction in your bathroom (ahem), now you can (kinda).
Harry, Niall, Zayn, Liam and Louis have put their names - and faces, and teeth - to a new range of Colgate products in a bid to make some more cash get their young fans to clean their gnashers.
As of next month we'll all be able to get our mitts on the *takes deep breath* One Direction Colgate MaxFresh™ Power Toothbrush (complete with oscillating head), the One Direction Colgate Maxfresh™ Manual Toothbrush, and the One Direction Colgate MaxFresh™ Toothpaste.
Armed with that lot, a gleaming, whiter-than-white One Direction-style smile is surely only a few brushes away?
And with that minty fresh breath of yours, your chances of a snog with one of the boys might have improved a bit too.*
(*unlikely)