Could someone please let us know what the connection between Chantelle Houghton, tiny little rat dogs and hair extensions is please?
OK, we get the Chantelle + hair extensions bit of the equation, but why the ridiculous pooches? We doubt they supplied the hair, after all.
Chantelle posed with the mutts earlier today to launch Easilocks hair extensions, which she's the face of. Or scalp to be precise.
And just to prove she really is quite the animal lover, she teamed her purple dress with a pair of leopard print heels at the photocall in London.
Chantelle put on a brave face at the launch despite the fact that her ex fiance, Alex Reid, is reportedly already dating another woman - just months after they split.
According to Now magazine, the cage fighter has been seeing Victoria Rose, who you might remember as the lady Chantelle wrongly accused Alex of cheating with a month ago.
A source told Now: "She'll be very angry. Even though it started after they split, it's only been three months since she and Alex were talking marriage.
"They've been meeting up for a few dates between his fight training."
Alex's spokesman told the magazine: "He's just started dating again after Chantelle publicly dumped him on Twitter.
"Alex is a single man and is entitled to date who he now wants to date."