James Arthur has not only won the X Factor crown, he has also started dating presenter Caroline Flack.
James and Caroline have been snapped out on a date together after apparently trying to keep their feelings for each other secret throughout the latest series.
And winner James, who is this week celebrating seeing his debut single almost certainly claiming this week's number one spot, has said that he thinks the 33-year-old presenter is "beautiful".
A source told The Mirror that James had built up a reputation for being a ladies' man during the programme, but he always had feeling for Caroline. However, she had made it clear that nothing could happen between them until after the finale.
The insider added: "At the wrap party on Tuesday - which was held at the Hippodrome Casino in London - they spent almost the entire evening together and there was a lot of flirting. They left separately but arranged to meet again.
"On Thursday they went to the Groucho Club together and spent four hours chatting and drinking. They looked like they were really close."
It is not the first time that The Xtra Factor presenter has dated one of the show's contestants - she famously was in a short-lived relationship with One Direction's Harry Styles.