We all know Rylan Clark isn't exactly the shy and retiring type but the 'Celebrity Big Brother' champ has outdone himself with his latest camptastic photoshoot by stripping completely naked and posing inside a giant cocktail glass.
As you do.
The 'X Factor' star got naked for the latest issue of Cosmopolitan magazine to help raise awareness of male cancer for the Everyman charity.
And as well as a bit of manscaping prior to the shoot, Rylan also revealed that he'd had his own cancer scare when he was younger.
“I did a good bit of prep for the shoot, making sure everything was trim and proper," he said. "I even had a little shave of the nipples!
"It’s important to look after yourself on the inside as much as on the outside. We blokes play with our bits enough as it is, so when your man has his hands down his trousers on the couch, encourage him to check his testicles for lumps.
"I found one when I was younger – I was really scared, but I went to the doctor and it was all fine. It might not have been if I hadn’t spotted it early, though.”
The new issue of Cosmopolitan is out now.