UK CELEBRITY
13/02/2013 11:02 GMT

Carol Vorderman Shows Off Her Curves As She Becomes New Face of Isme (PICS)

Carol Vorderman is famed for her stylish array of figure hugging dresses, so it came as little surprise that she has been made the face of a 50-something fashion range.

The 'Loose Woman' has become the poster girl of isme.com and as she posed for a photoshoot to celebrate the signing, she proved that age ain't nothing but a number.

carol vorderman

Donning a figure-flattering peplum dress, Carol looked curvalicious as she also showed off her great set of pins.

She finished off her look with nude, block-heel shoes and her newly dark locks styled in waves.

carol vorderman

Carol replaces fellow 'Loose Women' star Lynda Bellingham as the isme.com spokesperson.

She said in a press release: "I was so excited when isme.com approached me. I am often criticised for breaking the rules on dressing over 50, but I want to encourage women to dress for their shape and sense of style rather than their age.

"I want to help empower women to dress in a way that makes them feel happy and confident and inspire them to take a few more risks with their style."

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