Papiss Cissé channelled the spirit of Temuri Ketsbaia to celebrate his winner as Newcastle progressed past Anzhi Makhachkala to reach the last eight of the Europa League.
Cissé nodded in Sylvain Marveaux's cross before giving the advertising hoardings a kicking not once, but twice, after his 94th minute winner.
It was virtually the last touch of the game as the Magpies avoided extra-time to keep alive their hopes of a first trophy since the Inter-Cities Fair Cup triumph in 1969.
It was the Senegalese's third goal in four games as he shows signs of flourishing without compatriot Demba Ba, who left St James's Park to join Chelsea in January.
Ketsbaia became a cult Premier League figure after how he reacted to scoring in Newcastle's 2-0 win against Bolton in 1998.
The Georgian whipped off his shirt before kicking two advertising hoardings bearing the logos of McDonald's and Adidas.
He never confirmed whether he was against fast-food restaurants or Predator boots.