Samsung has launched its latest flagship phone in India with a questionable remake of the erstwhile viral hit Gangnam Style.
'S for Samsung Style' is a full remake of the popular South Korean singer's biggest tune, complete with lyrics like "441 ppi is not just a number", for some reason.
The perpetrator this time around was Indian actor Ranveer Singh, who at least gives the attempt to emulate Psy's famous grooves a vigorous go.
But not even Singh's dancing can save the situation from a descent into awkwardness. It's quite a tough watch, to be frank - and as The Verge notes, is reminiscent of various other karaoke crimes inflicted on the world by tech companies over the years.
READ MORE: Samsung Galaxy S4 Review