Insiders at the magazine say the pair have been neck and neck in the lads' mag's annual poll.
And to show exactly why she's just as deserving of the title as her former co-star, Michelle has stripped off to pose for some seriously sexy new shots.
Mark Wright is one lucky lad.
The star - who recently announced she was quitting the ITV soap after four years - is certainly set to improve on her position of 26 in 2012's poll.
But after winning over a whole new army of male fans thanks to her bikini antics during her stint in the jungle, our money is on Helen to steal the crown of current champ Tulisa, after coming 47th last year.
All will be revealed when the results of the poll are announced on Thursday, 2 May.