'The Apprentice' boss blanked the posh stars of the reality drama after losing out to them in the Reality And Constructed Factual category at Sunday night's BAFTAs.
Taking to Twitter after the cast collected their gong, he tweeted: “Young Apprentice did not win a Bafta tonight. Made in Chelsea won. Can’t believe it.”
After spotting the tweet, 'MIC' star Andy Jordan attempted to have a chat with the businessman but he was having none of it.
Andy told the Mirror: “He stone cold blanked me despite everyone around him saying hello. I was excited and it was so rude and I was let down.
"It’s such a shame to see people like that behave with so little tact.”
Meanwhile, 'Made In Chelsea' star Rosie Fortescue was forced to miss out on celebrating the show's BAFTA win after being involved in a car crash.
The star has been left with severe whiplash and bruising after a taxi she was travelling smashed into four cars on Friday night.
As she recovered she tweeted her surprise at the show's victory, writing: "Can't believe we won a BAFTA! #madeinchelsea."
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