It looks like Maje's next campaign is going to have a Quadrophenia-esque Sixties vibe.
Face of the brand Alexa Chung was Instagram-ing while shooting the brand's next collection and we already want the monochrome striped mini-dress she was modelling (it will look just like that on us, right?)
As well as the British model, the campaign will also feature three girls who were chosen through a competition Maje launched to find new faces.
Had so much fun styling the 'majed by' winners today! Look how cute they are.... 😃😃😃 twitter.com/alexa_chung/st...
-- alexa chung (@alexa_chung) January 15, 2013
It invited girls to apply via Facebook for the opportunity to be styled by Alexa and star in its Spring/Summer 2013 campaign, which will be unveiled in full during Paris Fashion Week in Maje stores.
So, use this as a an indication of what all the cool girls will be wearing when the weather warms up - stripes, sandals and matte poppy-red lips.
Thanks for the heads up Alexa.