Cher Lloyd launched her debut fragrance, Pink Diamond, at London's Circus club on 3 September wearing something we SWEAR we've seen a million times before on Kelly Brook.
The Swagger Jagger singer donned a skater style ivory satin dress with an embellished front panel and white heels for the event and appeared to have matched her pink lipstick to the pink perfume bottle. Add in the loose brunette curls and Kelly Brook could just have herself a mini-me.
The fragrance itself is described as being composed of white chocolate, kiwi and vanilla pods, jasmine petals, orchid and golden quince. So that makes it heavy on the fruits and florals - something we learned is a key part of a celebrity fragrance's appeal.
According to the perfume's stockists, The Fragrance Shop:
"It's one of our biggest celebrity launches to date. We have had to order in extra stocks today, as we were about to sell out. It has exceeded our expectations by over 50023FFEB00&videoControlDisplayColor=VIRTUAL-hpGallery-219634%