Who? Splash Woman (a.k.a. country singer and philanthropist Dolly Parton)
What? A red and blue superhero costume complete with rhinestones, beads and a glitzy cape - this is Dolly after all!
Where? The announcement of RiverRush - the first watercoaster at Splash Country, part of the Dollywood theme park.
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Why? Why not? It's probably best not to ask, just sit back and enjoy...
And, as a point of comparison here's Lady Gaga - can the newcomer even compete with the mighty Dolly?