11/07/2013 16:44 BST | Updated 22/05/2015 06:12 BST

Guess Which Kate We Emulate Most When It Comes To Beauty?

When it comes to the most influential beauty icon in the Blighty Kate Moss has reigned high for as long as we can remember (she's even the new face and HOT bod for St Tropez).

But listen up ladies, because the results of a recent survey by Feel Unique, show there's a new Kate leading the way on the beauty front. Kate Middleton is the gal influencing our beauty buys by 30VIRTUAL-hpGallery-293250%