Tick follows tock, follows tick. Okay so this isn't exactly a scene worthy of THAT Guinness ad, but check out Victoria's Secret angel-turned-surfer girl, Rosie Huntington-Whiteley, as she came to the rescue of a cute pooch struggling to swim.
What we assume was a relaxing day at the beach quickly turned into a rescue mission of epic proportions as model citizen (see what we did there?) Rosie rushed to the aid of a drowning dog. The blonde was papped as she helped the poor pup - who was clearly preoccupied with playing fetch - back to the Californian shore after it struggled against the tide.
After this display of beachy bravery we can almost hear David Hasselhoff calling for Rosie to slip into the infamous Baywatch swimsuit.
More celebrity beach babes coming at ya: