11/07/2013 20:11 BST | Updated 22/05/2015 10:12 BST

Rihanna Wows As She Unveils River Island Collection At Oxford Street

What's the best way to sell a new clothing line? Make sure you look absolutely sensational in a piece from the range, then head down to the flagship store to promote it. And that's exactly what Rihanna did on Monday night when she appeared at River Island on Oxford Street to launch her new collection for the high street giant.


After successfully showing the collection at London Fashion Week, the Bajan singer totally nailed the in-store promotion in a figure-forming high-necked black dress with a revealing sexy split and a cutout back.

rihanna back

She paired strappy maroon heels with the colour of her lipstick, and wore a grin that lit up the room as models strutted around the shop floor showcasing the up-and-coming-designer's new range.

In an interview with Grazia magazine, RiRi said: "I designed every single piece in the collection so I could wear it. I think my fans trust my style so they'll have fun with it."

See ALL the pics of the star at the launch:

Would you wear Rihanna's new River Island range? Check it out below: