11/07/2013 19:11 BST | Updated 22/05/2015 10:12 BST

The Gift Of Subtlety Continues To Elude Kim Kardashian

kim kardashian

This isn't a fashion story. We could probably make it one if we tried really hard and focused on the millimetres of bra on show. We might have better luck making it a hair and beauty story what with all the skin and the texturised volume BUT, when you get down to brass tacks, we are just utterly obsessed with Kim Kardashian's Instagram account.

Each picture seems to be less subtle and more ridiculous than the last but somehow - probably because it's so obvious and unambiguous - we prefer it to the pictures of minor celebs who have engineered a paparazzi situation of their own and then passed it off as genuine press interest.

Oh, also can you LOOK AT HER HAIR for a few seconds so we can put this in the "beauty" section of the site? Thanks ever so!