But in case you can't possibly imagine how someone from The Only Way Is Essex having a swimwear line would manifest itself in pictorial form here is an illustrative example starring Lucy Mecklenburgh:
Lucy is wearing the Harlequin crystal strip bikini from the Bella Bamba range and, is it us or does it look rather nice?
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What is slightly less nice is that the modelling appears to be taking place in a gigantic foot spa outside a mobile classroom from the nineties.