When the people at Pantene were choosing a dress for track cyclist Victoria Pendleton to model in their new ad campaign, there was really only one colour she could wear.
The P&G ambassador and Olympic medal winner stars in the all-gold campaign wearing the ultimate curve-skimming dress teamed with glossy, carefully curled locks.
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After glittering in gold sequins and cycling shorts in the previous ad, Victoria's gone ultra glam in this Herve Leger design. Hollywood movie-star, eat your heart out.
Let us know how you rate the Olympian's style transformation and see more of our favourite sports stars from the games below:
Go behind-the-scenes on Victoria's Pantene photoshoot: