Genuine innovations in the steadily-similar world of toothbrushing are rare but this slightly intimidating contraption called the Blizzident claims to give a perfect clean in just six seconds.
Even more remarkable is there a no moving parts - just a 3D-printed model of your teeth containing 400 bristles that you chomp up and down on.
The angle of the bristles recreate the "Modified Bass", "Fones" and "Sub-Gingival Bass Techniques" which suddenly makes you feel maybe you've been doing it wrong all these years.
10 Blizzident-seconds equal 6 minutes brushing by hand
Flossing aficionados are also catered for with slits to insert it through - there's even a brush to clean your tongue.
Perfectly clean teeth come at a price - your first model will cost £249 and replacements, recommended every 12 months, are around £133.
You'll also need to pay for the initial scan of your mouth.
This money goes towards a special "bio-compatible printing material" that produces a much smoother result than traditional methods.
A company spokesman told Wired: "One reason to use this expensive 3D-printing machine/material combination is to achieve totally smooth surfaces, for perfect hygiene.
"Ordinary 3D printers produce rough surfaces, where dirt can hide and cannot easily be cleaned"