09/10/2013 08:54 BST

'X Factor' Winner James Arthur Accidentally Hits Himself In The Face With A Trophy (VIDEO)

There James Arthur was, jokingly trying to chat up a reporter, when he smacked himself in the face with a trophy.

The 'X Factor' winner was left clutching his mouth in pain after the unfortunate incident, which certainly scuppered his chances of looking cool.

Watch the video and see the incident in slow-mo in our gif below...

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