Argos is to become the latest high-street retailer to dip a toe into the ever-expanding tablet market.
The 'MyTablet' has a 7 inch, 1024x600 resolution LCD glass screen and features 8GB of memory which, with a Micro SD card, can support up to 32GB.
It will operate on Android's Jelly Bean 4.2.2 operating system.
Argos say the tablet is aimed at the 'tweenie' market of eight- to 13-year-olds. With this in mind it will have parental controls already enabled.
It will also come with BBC iPlayer, Angry Birds an e-Book reader app and, of course, the Argos app.
The retailer will be going head-to-head with Tesco's Hudl in the run-up to Christmas, with little to separate the two.
Although the Hudl has a higher resolution screen and twice the memory as standard (16GB), it is also £20 more expensive.
The MyTablet does have a slightly faster processor (1.6GHZ vs 1.5GHZ), as well as being tantalisingly under the £100 mark.
John Walden, Managing Director of Argos, said: "Millions of people bought a tablet last year but there's still around 75 per cent of the UK population who do not yet own one.
"We know that tablets will feature heavily on Christmas lists again this year."