'Emmerdale' has been crowned Best Soap at the annual Inside Soap Awards for the first time ever.
The long-running ITV show picked up a haul of prizes, which also included Best Storyline, Outstanding Achievement and Best Bad Boy, fighting off stiff competition from 'EastEnders' and 'Coronation Street', the usual contenders for the main prize.
The show's Best Storyline trophy was for Cameron Murray's killer cover-up and the Outstanding Achievement award was in recognition of the 40th anniversary live episode.
Dominic Power - who plays killer Cameron Murray, whose reign of terror in the village culminated in a siege at The Woolpack - took the Bad Boy trophy, rounding off the Yorkshire Dales show's batch of four prizes.
Power said of Emmerdale's success: "It's great, it's fantastic, it's the best kind of award you can get because people vote with their feet and it's great to get that kind of recognition from the viewers."
'Corrie' and 'EastEnders' also picked up four awards each, with 'Home And Away' managing two wins, and 'Hollyoaks' and 'Waterloo Road' landing one apiece.
'Corrie's Michelle Keegan - who plays Tina McIntyre - collected the award for soap's Sexiest Female for a fifth year running, while Danny Mac took the equivalent male prize for playing Mark 'Dodger' Savage in 'Hollyoaks'.
The prestigious Best Actor award went to David Neilson for his long-standing role as the Street's Roy Cropper who is currently involved in a right-to-die storyline with terminally ill wife Hayley (Julie Hesmondhalgh), while Best Actress went to Jacqueline Jossa for her troubled, boozy teen character Lauren Branning in EastEnders.
The full list of winners for the 2013 Inside Soap Awards is as follows:
:: Best Actor - David Neilson (Roy Cropper, Coronation Street)
:: Best Actress - Jacqueline Jossa (Lauren Branning, EastEnders)
:: Best Bad Boy - Dominic Power (Cameron Murray, Emmerdale)
:: Best Bitch - Natalie Gumede (Kirsty Soames, Coronation Street)
:: Funniest Male - Simon Gregson (Steve McDonald, Coronation Street)
:: Funniest Female - Tameka Empson (Kim Fox, EastEnders)
:: Best Newcomer - Khali Best (Dexter Hartman, EastEnders)
:: Best Young Actor - Maisie Smith (Tiffany Butcher, EastEnders)
:: Sexiest Male - Danny Mac (Mark 'Dodger' Savage, Hollyoaks)
:: Sexiest Female - Michelle Keegan (Tina McIntyre, Coronation Street)
:: Best Storyline - Cameron's killer cover-up (Emmerdale)
:: Best Daytime Soap - Home and Away
:: Best Daytime Star - Steve Peacocke (Darryl 'Brax' Braxton, Home And Away)
:: Best Drama - Waterloo Road
:: Outstanding Achievement - Emmerdale: 40th Anniversary Live Episode
:: Best Soap - Emmerdale.