As soon as I'd posted the picture I regretted it. Of course I didn't regret the picture of my darling gorgeous beautiful daughter but the supposedly funny comment beneath it: "My poor child, covered in dirt. Call social services." Naturally I didn't mean I was a bad parent.
Far from it, in fact I wanted everyone to look at the picture, admire my daughter and then admire how earthy and outdoorsy we all were. I regretted it because it was a perfect example of the humble-brag.
Social networking site Twitter has been awash with examples of celebs and wannabe-celebs' humble brags, one of the best and most perfectly concise being, "I just stepped on gum. Who spits gum on a red carpet?"
Sometimes a humble-brag will be an innocuous enough comment but contain some killer information such as, "Tripped over on my way home from collecting Jemima from her GRADE SEVEN cello exam. What an idiot."
But nobody does it better than parents. "OMG," Facebooked one friend of mine recently, "Jay fell off the bottom stair this morning. He is so advanced, I sometimes forget he's only ten months old and still a baby."
Well we didn't, love, you keep reminding us every five minutes that he's 'only' 10 months.
"Silly Jay trying to use a knife and fork when he's only been feeding himself for a few months..."
A good friend of mine, Barry, is a master of the humble-brag. His son, Peter, is three years old and Barry is 'worried' about his development. He's worried because Barry appears to be streets ahead of his peers and might be having a hard time at nursery. No he's not. YOU'RE having a hard time at nursery because the staff don't recognise little Petey's genius.
"I do SO worry that he will end up being bored," sighs dad, when instead we'd all just rather he ran around the playground shouting "My kid's cleverer than your kid. Ner ner ner ner ner,"
which, to be honest, is what he really would rather be doing.
Another friend's little darling has been doing some modelling work. "OMG totally forgot to take Scarlett's shoot makeup off this morning," she will opine, "poor little thing."
Oh yes, what shoot was that? Because you hadn't mentioned that your daughter was a model. Well not for the last three hours anyway.
"OMG my child is simply just fricking brilliant" or the genuinely humble (as favoured by my friend Hannah, who adorably has NO idea how this parental bragging thing works), "Whoops. I think my child might actually ACTUALLY be dim."
The humble-brag is sly, it's disingenuous and it's almost impossible not to do if you're both British (ergo reserved) parent (ergo proud and smug as pants).
Now, excuse me while I go and get the baby's dinner. She is SO boring, ALL she wants to eat is broccoli all the time. She'll turn into one if she's not careful...
Fess up, do you do humble bragging? What are the most annoying ones (obviously coming from other people, never you)?