28/10/2013 10:09 GMT | Updated 29/10/2013 13:04 GMT

Tweeting Bra Breast Cancer Self-Exam Is A Novel Reminder (VIDEO)

There are no doubt all manner of weird ways in which a tweeting bra could be put to use but thankfully the first example we've seen is actually in aid of a very good cause.

Whenever Greek TV host Maria Bacodimou unclasps her bra it sends out a tweet reminding her followers to do their monthly breast self-exam.

It's all part of a campaign from Nestle Fitness for October's Breast Cancer Awareness Month, a novel way of utilising technology.

The specially designed clasp uses bluetooth to send a signal to Bacodimou's mobile which then notifies a server, which then generates a tweet.

Currently, if you want to get involved there's the small matter of a Greek-sized language barrier to overcome but hopefully it should not be long before more personalities get involved.