You might think your new Samsung smartphone screen is good now. You might even think that technical advancements will be virtually imperceptible to most adult humans.
But Samsung thinks you're wrong.
The South Korean tech giant has said that from next year it will be doubling the pixels available in smartphone screens for its own devices, and those for whom it makes displays.
And from 2015? You'll have a 4K display, in your pocket.
In a presentation at its Analyst Day event, Samsung said that 2560 x 1440 pixels would be doable in a 5.2-inch display as of next year. That's 560 pixels-per-inch (ppi), around twice that of the current iPhone 5S (1136×640 or 326 ppi).
Ultra HD screens with 3840 x 2160 pixels will be possible in a small device the following year, Samsung said.
It added that foldable displays will be potentially entering the market in 2015 or 2016, while adding that wearable gadgets will be its next big product area - including the next evolution of its Galaxy Gear smartwatch.
Samsung also hinted that the next flagship Galaxy S device will likely have a 16-megapixel camera sensor or better.